Who needs socks?

A few weeks ago,  it was Father’s Day.

Every possible tie that you never wanted

Ok, I am the first to agree that this is an event fabricated by the greetings card industry to sell more cards. It has none of the historic significance of Mother’s Day and according to many a vexed and frustrated mother, every day is Fathers day anyway!

I am however a father, so of course I am happy to have my recognition on that day. But cliche as it is, I genuinely don’t want my children’s hard earned money to be spent on me, and my desire from them is seeing them healthy, happy and fulfilled.

This has always been my mantra, but true to form, over the years I have been generously lavished with cards, chocolate, handkerchiefs and socks.  

The great thing about gift socks is you get ones that you just wouldn’t buy yourself – really brightly coloured ones,  one with  boastful statements of ‘Worlds best’ Dad/Uncle/Boss  etc. and occasionally ones made with strange materials such as  recycled car tyres,  Mongolian grass cuttings and so on  that all have amazing properties to make your feet look and feel 20 years younger….so don’t ever gift them to a 19 year old! 

This year, the newly returned but temporarily resident offspring observed my bountifulness in both the hankies and socks department and went a little ‘off piste’.    I had jokingly remarked  that I always felt somewhat guilty when they had to take a walk from our house, into the garden  and then beyond the end of the garden to our allotment*  just to locate  me  to inquire  if I wanted a cup of tea. Or indeed any other sustenance  to assist me in my  weeding,  strimming  or whatever…and then  a few minutes later have to  then make another journey to deliver it,  only for me to then say  I was coming back indoors anyway.    * I think allotments are a very British things, so for  the non UK residents what is an allotment? … in the strict sense of the word  its a small plot of land often maybe only  about 300 square feet (30 sq m) ,  rented at a nominal  rent from your local council enabling flat and apartment dwellers  to grow fruit and vegetables. 

The term  is also  more loosely expanded in my case as we live on the edge of country side and this plot is really just an extension of our garden  where I grow   strawberries and gooseberries, 99% of which get eaten by squirrels,  peas that seagulls seem to eat before we get to them,  and various other fruit and vegetables  for the local insect , animal  and bird residents to feast on.  We are allowed to keep a few lettuces for ourselves though as reward for all this work! 

Anyway…back to the  aforementioned situation ……..So ingenuity was applied to the problem  and for fathers day they presented me with  a pair of walkie talkies to enable communication from garden to home and on various outdoor activities. I have had some good presents in my lifetime…but this one really tops the list.  So why not call..yes we do have good mobile phone reception, but nobody would ever think to phone someone maybe just 100 metres away would they?

This was just such a great idea and practical and useful as well as fun!   

Just one downside…next week I have a birthday,  not just any birthday but a significant one.  It ends in a zero..but thankfully just one of these,  not two.  So the bar has been set very high  and my expectations  and imagination are running riot now with wild ideas of what may be next to delight me. 

Perhaps we are back on socks then……………..

 

Sox appeal

I perhaps need to start with an apology for English speakers in the UK, Ireland and probably most other places…but not in the America’s…as we in Europe don’t use the word sox as  plural of sock..and we only say socks, so this may grate a little on you…..sorry!

Anyway there is a whole list of words that don’t cross the pond very well….. so let’s just move on from that. And don’t even start me on the others…..

I digress…..a  short while ago I attended an expo in connection with my day job.
As is always the case for  any such event where suppliers want to lure customers to their stands to engage with them, there are the traditional give aways. Some of these are a sure fire winner…chocolate, usb  memory sticks, key rings, bottle openers etc. always attract .

Then there is also a plethora of giveaways that have become very passe…who really wants a cheap plastic pen? or a sticker saying I❤Higginbottam & Company,  Chartered Accountants? Unless of course you are Mr Higginbottam.

Even the good items like the chocolate get eaten, the bottle openers end up consigned to a kitchen drawer…so what does have a lasting effect?

Well it seems that not only does sex sell  but socks have the same effect. I went to an expo last week and was given a funky pair of socks on a supplier stand…so for them it is practical,  memorable,  and will certainly provide a memory trigger…far better than a PowerPoint presentation and a talking point that  was far from exciting. The socks are a great reminder …the  funkier the better!

So this time it seems, the marketing department have got it just right!

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Socks appeal or sex appeal

A rather famous politician always seems to have the misfortune to be bagged by the press before his morning run. Now let’s be positive here….running is good for mind, body and soul. I go running a few times every week, as a minimum to Parkrun on Saturday mornings. If you don’t know about Parkrun then Google it. It may just change your life. Now when I exit the front door on Saturday morning generally I am not pounced on by BBC News, Sky News, CNN, or even the milkman. However I still try to ensure that there is nothing of note about my attire. The trick is to choose the clothes with the lights on and go subtle. However I think this basic rule of cool has not reached the leafy residences of these men of power. The look adopted ironically is only seen in Bermuda..dark socks and light shorts. Not sure if the streets of London are ready for this, or maybe I need to adapt.So where are my black socks?