Sox appeal

I perhaps need to start with an apology for English speakers in the UK, Ireland and probably most other places…but not in the America’s…as we in Europe don’t use the word sox as  plural of sock..and we only say socks, so this may grate a little on you…..sorry!

Anyway there is a whole list of words that don’t cross the pond very well….. so let’s just move on from that. And don’t even start me on the others…..

I digress…..a  short while ago I attended an expo in connection with my day job.
As is always the case for  any such event where suppliers want to lure customers to their stands to engage with them, there are the traditional give aways. Some of these are a sure fire winner…chocolate, usb  memory sticks, key rings, bottle openers etc. always attract .

Then there is also a plethora of giveaways that have become very passe…who really wants a cheap plastic pen? or a sticker saying I❤Higginbottam & Company,  Chartered Accountants? Unless of course you are Mr Higginbottam.

Even the good items like the chocolate get eaten, the bottle openers end up consigned to a kitchen drawer…so what does have a lasting effect?

Well it seems that not only does sex sell  but socks have the same effect. I went to an expo last week and was given a funky pair of socks on a supplier stand…so for them it is practical,  memorable,  and will certainly provide a memory trigger…far better than a PowerPoint presentation and a talking point that  was far from exciting. The socks are a great reminder …the  funkier the better!

So this time it seems, the marketing department have got it just right!

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Your call is not important to us…..Abigail

Phone conversations are generally between two people, ok there are exceptions and conference calls can be joined by the many, generally willing participants. Having said that my dog used to be part of many a conference call when I work at home and I never remember him agreeing to participate !

Anyway the general principle being that the participants are intended.

It seems though that when on a train, it’s a different rule book.

I now know far more than I ever wanted to know about a certain persons love life. In fact really all I don’t know is that persons name. She looked like an Abigail so that’s what I am going to call her. Abigail was a fellow passenger on my journey from Yorkshire to London a night or so ago. It was actually a very quiet carriage and Abigail is not. I think also technology was fighting against Abigail and it appears Mark was on his balcony.

We don’t know who Mark is but we knew for sure he was not in a contact centre wearing a headset sorting out Abigails car insurance.

I am not sure if Mark was on a balcony in Verona, New York, London or perhaps just Stoke-on-Trent but in any case he has a problem with wind…meteorological not gastro-intestinal as far as I could gather and that was impacting on Abigail being heard…or so he says! So it was a loud conversation. It seems Mark has been a bit cool this last day or so (..and this is romance cool, not meteorology cool). Still following all this….good.

Anyway a lot of detail was shared on this and a lot more. Even the name of a UK celebrity came into the conversation as part of this menage-a-beaucoup….but in the interests of not being sued I won’t mention his name.

It’s about a 2 hour journey and sadly Abigail had a well charged phone and a lot to take Mark to task on. You never listen to me she said…well forgive me but I think he has been listening for close on 2 hours now, or abseiled off the balcony…not sure she would have noticed. Never have I been so relieved for the tunnels just outside London.

Anyway here we are a day later and hopefully they are together with Mark being warmer and Abigail being listened to.

And here I am on the train next to a group of marketing people on an ‘away day’ . So far my recorded score in buzzword bingo is 93..come back Mark and Abigail please…..

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Looking for love? …then eat more fruit

In the 1960’s and 1970’s in Britain there was a well used ‘to the point’ advertising strapline of eat more fruit adorning any self respecting greengrocers shop and delivery van. I imagine some civil servant back in the day from the Department of Health had hastily drafted a memo with this suggestion for the well being of the country and hey presto,job done. These days it would require the services of a top marketing company, some focus groups and a campaign project team on a few ‘away days’ to come up with the same…for a mere 1000 times the cost of the 1960′ version.

However put this thought (and strapline) just to the side for one moment……..

A friend of mine has just confided in me her despair with on line dating. Despite signing up with two well known services, she is not happy with the quality. She keeps being sent frogs but not princes. It seems that although it’s accepted you have to kiss a few frogs before you meet your prince, she is not impressed by the ratio of 23 to zero.

Working on the basis of ‘maybe it’s me’ that is wrong, she went on an eat well, look healthy, feel good regime and signed up to daily fruit & veg boxes from a local deli.

Well, it has worked, but not in the way you might think. The deli employs a selection of strapping young men to deliver and for my friend, she has never had so many princes ringing her door bell as of late. No quality issues there and the cost of the fruit and veg works out cheaper than the dating website.

And I can inform you at least one date has transpired…and not of the edible kind of a Moroccan palm tree!