And then there were three…

People seem to like things in threes. People expect a third bit of bad luck after two disasters befall them. I am really not sure if I subscribe to that way of living myself, and would actually be more than content with just two bits of misfortune!

Footballers always want another goal after their first two so they can get a hat-trick if they get a third. And for those who are not followers of football (soccer) or possibly, polo or handball…the term may not mean anything to you.

This really weird term originated in cricket when a cricketer, Mr Stephenson won 3 wickets in a row and the crowd were so pleased with him, they took a collection for him and he bought a hat with the proceeds. Quite why he bought a hat rather than just a large round of drinks, history does not seem to say.

Get involved in any wager, and for the losing participant, if things aren’t going well, then a plea of ‘best of three’ is often called for in the hope of grasping success from the jaws of failure.

And so on….

Anyway for me at the moment, I too have things happening in threes….

I have my own game of three parts going on at the moment just to indeed endorse that everything happens in three’s.

As I am reasonably tech savvy, by some co-incidence I have been requested by 3 completely independent individuals at this one time to help them migrate to a new internet solution.

What could possibly go wrong?

The first one went like clockwork, actually like Swiss clockwork!..router arrived on time, line enabled and all working like a dream.

The second has been the biggest fiasco ever and 10 days on still no connection, formal complaints raised and hours of my life gone…on hold to a contact centre!

The third one, well the jury is still out…maybe will be ok?

I know you can’t always expect all three to be perfect…ask Goldilocks that when she did porridge sampling at the three bears house, but even so, this just getting an internet connection, not putting a man on the moon, neurosurgery or writing a best selling novel.

Having said all of that, we do now take our telecoms in the home and all that it gives us totally for granted.

As a child in the 60’s I remember phone calls outside of my local area being treated as one off and expensive events. You had to ring the operator and tell them you wanted to make a trunk call to London for example (we lived in Glasgow). The operator in Glasgow would have to liaise with the London operator and join everything up and then call you back!

I can’t really recall the actual changeover some years later to what was then called STD calling (self dialled trunk calls) but thinking about it, it must have been a real revolution. And don’t forget this was still in the days of telegrams and businesses using telex…or even phoneboxes!

For anyone under the age of 50, you will probably now need to ask best friend google to explain these…..

Sox appeal

I perhaps need to start with an apology for English speakers in the UK, Ireland and probably most other places…but not in the America’s…as we in Europe don’t use the word sox as  plural of sock..and we only say socks, so this may grate a little on you…..sorry!

Anyway there is a whole list of words that don’t cross the pond very well….. so let’s just move on from that. And don’t even start me on the others…..

I digress…..a  short while ago I attended an expo in connection with my day job.
As is always the case for  any such event where suppliers want to lure customers to their stands to engage with them, there are the traditional give aways. Some of these are a sure fire winner…chocolate, usb  memory sticks, key rings, bottle openers etc. always attract .

Then there is also a plethora of giveaways that have become very passe…who really wants a cheap plastic pen? or a sticker saying I❤Higginbottam & Company,  Chartered Accountants? Unless of course you are Mr Higginbottam.

Even the good items like the chocolate get eaten, the bottle openers end up consigned to a kitchen drawer…so what does have a lasting effect?

Well it seems that not only does sex sell  but socks have the same effect. I went to an expo last week and was given a funky pair of socks on a supplier stand…so for them it is practical,  memorable,  and will certainly provide a memory trigger…far better than a PowerPoint presentation and a talking point that  was far from exciting. The socks are a great reminder …the  funkier the better!

So this time it seems, the marketing department have got it just right!

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