Sox appeal

I perhaps need to start with an apology for English speakers in the UK, Ireland and probably most other places…but not in the America’s…as we in Europe don’t use the word sox as  plural of sock..and we only say socks, so this may grate a little on you…..sorry!

Anyway there is a whole list of words that don’t cross the pond very well….. so let’s just move on from that. And don’t even start me on the others…..

I digress…..a  short while ago I attended an expo in connection with my day job.
As is always the case for  any such event where suppliers want to lure customers to their stands to engage with them, there are the traditional give aways. Some of these are a sure fire winner…chocolate, usb  memory sticks, key rings, bottle openers etc. always attract .

Then there is also a plethora of giveaways that have become very passe…who really wants a cheap plastic pen? or a sticker saying I❤Higginbottam & Company,  Chartered Accountants? Unless of course you are Mr Higginbottam.

Even the good items like the chocolate get eaten, the bottle openers end up consigned to a kitchen drawer…so what does have a lasting effect?

Well it seems that not only does sex sell  but socks have the same effect. I went to an expo last week and was given a funky pair of socks on a supplier stand…so for them it is practical,  memorable,  and will certainly provide a memory trigger…far better than a PowerPoint presentation and a talking point that  was far from exciting. The socks are a great reminder …the  funkier the better!

So this time it seems, the marketing department have got it just right!

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Healthy looks and the hunt for the perfect partner

For my generation, as spotty, gawky, awkward adolescents eager to charm the unnatainable crush at school (Anne-Marie, for the record its taken 40+ years for me to get over you….) our parents, aunties, big sisters etc. always came out with helpful suggestions to try to counter our insecurities.

We would be told ” beauty is in the eye of the beholder”, or “looks don’t last”, or the old chestnut..”well its the inner beauty that counts”.

Actually all totally true, but all totally pointless to a lovestruck 13 year old….

Anyway, I recently wrote a blog titled Looking for love, eat more fruit about how striving for a healthy diet will help you find love. After a quick read (click on the link) it will be evident to you that I was referencing opportunities to meet people rather than the nutrition in itself!

Anyway, a reader however has kindly taken me to task on this and pointed out that some recent research has identified that people with rosier or yellower skin are subconsciously determined to be more attractive – it seems that these colours denote a diet high in fruit or protein and therefore meaning you are a healthier and more desireable mate!

So it seems eating more fruit IS the answer.

Looks like I should have listened to my parents and not shunned the apple for a packet of crisps!

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