I perhaps need to start with an apology for English speakers in the UK, Ireland and probably most other places…but not in the America’s…as we in Europe don’t use the word sox as plural of sock..and we only say socks, so this may grate a little on you…..sorry!
Anyway there is a whole list of words that don’t cross the pond very well….. so let’s just move on from that. And don’t even start me on the others…..
I digress…..a short while ago I attended an expo in connection with my day job.
As is always the case for any such event where suppliers want to lure customers to their stands to engage with them, there are the traditional give aways. Some of these are a sure fire winner…chocolate, 
usb memory sticks, key rings, bottle openers etc. always attract .
Then there is also a plethora of giveaways that have become very passe…who really wants a cheap plastic pen?
or a sticker saying I❤Higginbottam & Company, Chartered Accountants? Unless of course you are Mr Higginbottam.
Even the good items like the chocolate get eaten, the bottle openers end up consigned to a kitchen drawer…so what does have a lasting effect?
Well it seems that not only does sex sell but socks have the same effect. I went to an expo last week and was given a funky pair of socks on a supplier stand…so for them it is practical, memorable, and will certainly provide a memory trigger…far better than a PowerPoint presentation and a talking point that was far from exciting. The socks are a great reminder …the funkier the better!
So this time it seems, the marketing department have got it just right!
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