Today it’s my birthday. Ok, well to be factually correct it’s only my birthday if you are reading this on Tuesday 16th July. When you think about it, it’s actually no great surprise as there was a 1:365 chance it would be and I think that is greater odds than you get for winning anything over £10 had you bought a lottery ticket.
At one time, only close family and friends (and the HR department at work) actually knew this date and excluding the HR team (unless you worked for a very touchy, feely company,) family and friends would be the only ones communicating it to you.
Social media and electronic communications have changed all of that……but only possibly for the better.
So without question you should think of this first group as the top tier or premier league. Remember these ‘Friends and Family’ are the people who might actually go to a shop, buy a card, and somewhat importantly know where you live, make the effort to write and stamp the card in advance so that you have it for the day. Now that is commitment.
Anyway to the next Level..Level 2.
These too are real people but they will know the feeling of lateness. These are the ones people who when they turn on their phones will get nice Facebook reminders saying it that it is your friends bitthday today…….yes today!!!!
A quick five second whizz around the phone keyboard and birthday greetings are sent. Duty done 😁
There are sometimes awkward feelings of guilt when you see the last communication to that ‘friend’ … was, yes a whole 1 year ago when you said ‘happy birthday!’ Oops, looks like we haven’t been in contact for a year…..
For those who use Linked In…it’s a bit more awks . Lets call this Level 3. So on Linked In, again you get birthday reminders. But the resulting communications really can be very cringeworthy . You can just tell when you are getting the dutiful greetings of your suppliers or service providers sitting on a train or in starbucks.
Or worse still that boring accountant you met at a conference 6 months now sends you birthday hugs…… even deciding how to reply then is difficult 😱
And then at the bottom of the pile there is the world of customer loyalty and marketing. My bank want to wish me happy birthday and as a special gift a chance to review my finances or sell me some insurance.
My energy supplier wants to reward my loyalty and my age with a new fixed price tariff. And my local pizza company wants to give me a bottle of Prosecco if I would only come to see them and buy two pizzas.
And the list just goes on and on….. discounts on ink for my printer and buy one get one free on toiletries…..etc.
Anyway, happy birthday to all of you too…I might be anything up to 364 days early! Did someone say cake?
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