In the 1960’s and 1970’s in Britain there was a well used ‘to the point’ advertising strapline of eat more fruit adorning any self respecting greengrocers shop and delivery van. I imagine some civil servant back in the day from the Department of Health had hastily drafted a memo with this suggestion for the well being of the country and hey presto,job done. These days it would require the services of a top marketing company, some focus groups and a campaign project team on a few ‘away days’ to come up with the same…for a mere 1000 times the cost of the 1960′ version.
However put this thought (and strapline) just to the side for one moment……..
A friend of mine has just confided in me her despair with on line dating. Despite signing up with two well known services, she is not happy with the quality. She keeps being sent frogs but not princes. It seems that although it’s accepted you have to kiss a few frogs before you meet your prince, she is not impressed by the ratio of 23 to zero.
Working on the basis of ‘maybe it’s me’ that is wrong, she went on an eat well, look healthy, feel good regime and signed up to daily fruit & veg boxes from a local deli.
Well, it has worked, but not in the way you might think. The deli employs a selection of strapping young men to deliver and for my friend, she has never had so many princes ringing her door bell as of late. No quality issues there and the cost of the fruit and veg works out cheaper than the dating website.
And I can inform you at least one date has transpired…and not of the edible kind of a Moroccan palm tree!